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EAST COAST

interior design,
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homes designed for the people who live in them

The edit

Where the art of the home becomes clear

Welcome To

There is a room in almost every home that gets treated as an afterthought. The powder room. The hallway between the primary suite and the closet. The dining room that only gets used on holidays. These are the rooms that most renovations address last, if at all, and they are almost always the rooms that have the most to gain from a single well-made decision.

Wallpaper. Yep, we said it. Not wallpaper as a trend or as an accent wall chosen from a mood board, but wallpaper as a material choice. Intentional, specific, and chosen for the room it’s going into. 

Wallpaper As Material for Interior Design

The word wallpaper covers a lot of ground, and not all of it belongs in the same conversation. There is a meaningful difference between what you find at a big box store on a random Saturday afternoon and what goes into a well-designed home.

It’s helpful to think of wallpaper as material in the same way that marble and solid wood  are materials. 

We think about wallpaper the same way we think about every other finish decision. If you can touch it, it should be real. A grasscloth wall reads differently at noon than it does at candlelight, and differently again after five years of living with it. That quality is not incidental. It is the reason to choose it over anything that just sits flat against the wall and stays there. The same instinct that leads us toward solid wood over MDF and natural stone over cultured marble leads us toward wallpaper with genuine material integrity over anything that could be described as a peel-and-stick solution.

Wallpaper for Interior Design & Where It Works Best in a Home

The most common mistake with wallpaper is scale. Specifically, thinking that more room means more impact. In our experience, the opposite is true. Wallpaper does its best work in smaller, contained spaces, the rooms people move through rather than live in, because those are the rooms where a single surface can define the entire experience.

The powder bath 

The powder bath is the highest-return room in the house for wallpaper. You’re working with a small footprint, which means the pattern gets to breathe without being overwhelming. Guests spend thirty seconds in that room and remember it. A toile, a bold botanical, or a grasscloth with real texture and depth can turn a utilitarian space into something that feels considered. On our Bethany Creek project, we preserved the original toile wallpaper from the prior owner because it was better than anything we would have chosen ourselves. That is how good wallpaper in the right room works.

The dining room

The dining room is where grasscloth earns its place on the ceiling and on the walls. Paired with velvet drapery and brass accents, a grasscloth wall adds the kind of warmth and texture that paint cannot deliver. It also absorbs sound in a way that hard surfaces do not, which changes how the room feels to sit in for a long meal. For a room built around conversation, that matters.

Hallways and transitional spaces 

A hallway is easy to ignore. Wallpaper in a hallway, particularly a grasscloth or a subtle texture, signals that the detail you desire for your home carries throughout the rest of your house. That is one of the things that separates a home that feels designed from one that feels decorated. On our Iron Duke project, grasscloth in the toilet room and adjoining hallway did exactly that. It gave those transitional spaces a reason to exist on their own terms.

How to Choose the Right Wallpaper Pattern

Choosing a pattern is not about what is on trend. It is about what the room is asking for.

  • Grasscloth is the most versatile material we work with. It brings texture without visual noise, warmth without pattern, and it works in rooms that want to feel collected and natural rather than decorated. 
  • Toile belongs in rooms with historical character. It is a pattern with a point of view and it reads best in spaces that share that point of view, including formal dining rooms, powder baths, hallways in traditional homes. If your home has millwork, paneled doors, and genuine architectural detail, toile is a natural fit.
  • Botanical and nature-inspired patterns sit between grasscloth and toile in terms of formality. They work well in transitional spaces and in rooms that want warmth without period specificity. A large-scale botanical in a small room can feel claustrophobic. The same pattern scaled down reads as refined.
  • Geometric and structural patterns suit transitional homes that want order and visual interest without historical reference. These are patterns that work with clean architecture rather than against it. They also tend to age better than more illustrative patterns because the appeal is structural rather than decorative.

The rule across all of these is the same one that applies to every other finish decision. Choose the pattern for the room and the architecture, not for the season.

How to Layer Wallpaper With Other Materials

Wallpaper is never the only material in the room. It’s in conversation with everything else, and that conversation is what determines whether it works.

On our Homestead Ridge project, grasscloth walls in the dining room were paired with velvet drapery and brass accents. The nap of the velvet and the weave of the grasscloth are doing the same thing at different scales, bringing texture and warmth to a room in a way that neither material achieves on its own. 

Toile preserved alongside existing millwork is a different kind of conversation. Here the wallpaper is meeting the architecture of the room rather than the soft furnishings. The pattern references the same historical moment as the molding and the paneling. The room feels coherent because every surface is speaking the same language.

The practical principle is this. Wallpaper works best as a background that makes the other decisions read more clearly. If the wallpaper is competing with the drapery, the rug, and the upholstery all at once, something needs to step back. Usually it’s one of the soft furnishings. The wallpaper, having been applied to the architecture of the room, stays. (We have written about this layering instinct in the context of timeless interior design, the idea that the best rooms are built around fewer things chosen with more care.) 

What Wallpaper Does for Interior Design That Paint Cannot

Paint is flat. That is not a criticism, it’s a description. Paint gives a room color and it does that job well. What it cannot do is give a room texture, depth, or a surface that changes with the light.

In a room the size of a powder bath or a toilet room, the wall is the room. What you put on it determines the entire experience of being in that space. This is why we think of wallpaper in a small, specific room as one of the most considered decisions per square foot in a renovation, the same logic that applies to a statement fixture in an entry or a crown molding profile at the top of a well-proportioned wall.

Paint has its place and we use it in almost every room we design. But there are rooms where paint is a compromise and wallpaper is the actual answer. Knowing the difference is part of what makes a renovation feel finished rather than complete.

If you are in the middle of a renovation and a room still feels like it is missing something, that is exactly the conversation we like to have.

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